The Tonight Show Starring Jimmy Fallon E! Launch Campaign

Get ready to laugh your socks off—NBC Universal gave me the hilarious task of crafting an unforgettable campaign for the premiere of The Tonight Show Starring Jimmy Fallon on E! And trust me, we pulled out all the stops!

We kicked things off with a digital extravaganza that had the internet buzzing like a caffeinated bee on a sugar rush. Social media posts, eye-catching banners, and videos designed to grab attention faster than Jimmy can do a celebrity impersonation—it was comedy marketing at its finest.

But we didn’t stop there! Posters more electrifying than Jimmy’s dance moves hit the streets, drawing people in like moths to a comedy flame. Wherever you turned, Fallon’s signature charm was impossible to miss.

The final visuals for the E-TV launch campaign deliver a bold, contemporary look that amplifies the brand’s fresh identity and makes a confident impact across screens. The design feels energetic, memorable and perfectly suited to cutting through in a competitive broadcast landscape.

This is usually the point where someone thinks,“shall I just email him?”You probably should.