LEGO World Play Day Global Visual Design

Global fun, one brick at a time.

I was asked to visualise the event stands for seven LEGO destinations around the world—from London to Lima and everywhere in between. The brief? Make it fun, vibrant, and bursting with energy (just like stepping on a LEGO barefoot but in a good way).

Using the supplied graphics, I brought each space to life with playful colour, bold layouts, and just enough imagination to keep Master Builders of all ages smiling.

It was all about creating a sense of wonder—whether you were in Florida or Finland. One global celebration, seven joyful worlds.

The project successfully transformed conceptual brief elements into visual experiences that reflect the joy, creativity, and energy of LEGO World Play Day. The visuals supported LEGO’s mission to make play central to city life and community celebration while providing a unified look that worked across seven global destinations