Superdrug Interactive Retail Environment Design

For Superdrug, I was tasked with creating bold, hyper-engaging retail moments that stop shoppers in their tracks and invite them to play, explore, and interact with the brand world.

From concept to fully realised 3D environments, each activation was designed to feel energetic, tactile, and unmistakably fun — blending product education with hands-on experiences that bring beauty to life.

Oversized campaign visuals anchoring the space

Clear, practical visuals that helped teams understand how experiential play spaces could live comfortably in real retail environments.

Concepts that drive engagement — without forgetting they still have to work on a shop floor.