Pepsi Branding & Visuals Project

PEPSI BRANDING & VISUALS

I had the exciting task of reimagining how Pepsi’s new branding could come to life, spanning from retail aisles to restaurant settings. The challenge? To create a cohesive, visually dynamic experience that would make an instant impact—whether customers are grabbing a can on the go or enjoying a meal. Through bold displays, interactive installations, and immersive touchpoints, the aim was to craft a journey that feels unmistakably Pepsi, infusing every space with the brand’s heritage, energy, and modern appeal. This was all about turning a simple refresh into a full sensory experience that leaves a lasting impression.

Pepsi’s refreshed global identity needed to work where it actually counts — on shelves, at counters, on tables, and inside busy retail environments.

This project explores how the new Pepsi look could translate into bold, recognisable retail moments that feel confident, flexible and unmistakably Pepsi.

This is usually the point where someone thinks,“shall I just email him?”You probably should.