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Yaki Yaki - Case study
Gabriele Mo
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Posted Oct 27, 2025
Brand identity of Yaki Yaki, a Covent Garden taiyaki shop, which uses clear layouts and typography to make its playful illustrations shine.
Yaki Yaki
Brand Identity, Illustration & Interactive Animation
Challenge
Yaki Yaki, a taiyaki shop in Covent Garden, faced the challenge of standing out in a competitive food scene while communicating the charm of its traditional Asian treat.
Concept
The brand combined a clear, structured layout with expressive illustrations and strong typography, creating a flexible visual system that balanced order and playfulness.
Outcome
The result was a highly adaptable and social brand identity, one that captured attention, encouraged engagement and allowed the illustration style to shine across various applications.
