Yaki Yaki, a taiyaki shop in Covent Garden, faced the challenge of standing out in a competitive food scene while communicating the charm of its traditional Asian treat.

The brand combined a clear, structured layout with expressive illustrations and strong typography, creating a flexible visual system that balanced order and playfulness.

The result was a highly adaptable and social brand identity, one that captured attention, encouraged engagement and allowed the illustration style to shine across various applications.