Fantacycling, a fantasy sports app and media platform for cycling fans, needed a rebrand to refresh its identity and better reflect its community-driven, playful spirit. The existing design lacked cohesion and failed to capture the excitement and energy of the sport.
Concept
The new visual identity brings a fresh, dynamic and engaging look to the platform. It highlights the fun and competitive nature of fantasy cycling through custom illustrations and icons, paired with a clear, user-friendly interface that enhances both usability and visual appeal.
Outcome
The project received an Honourable Mention in the competition for the rebranding of Fantacycling, standing out for its creativity, clarity and balance between sport and playfulness.
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Posted Oct 16, 2025
Rebrand for Fantacycling, creating a fresh, dynamic identity with bespoke illustrations, bold icons and a clean, user-friendly interface.