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Fantacycling - Case study

Gabriele

Gabriele Mo

Fantacyling

Brand identity, Illustration & Animation

Challenge

Fantacycling, a fantasy sports app and media platform for cycling fans, needed a rebrand to refresh its identity and better reflect its community-driven, playful spirit. The existing design lacked cohesion and failed to capture the excitement and energy of the sport.

Concept

The new visual identity brings a fresh, dynamic and engaging look to the platform. It highlights the fun and competitive nature of fantasy cycling through custom illustrations and icons, paired with a clear, user-friendly interface that enhances both usability and visual appeal.

Outcome

The project received an Honourable Mention in the competition for the rebranding of Fantacycling, standing out for its creativity, clarity and balance between sport and playfulness.
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Posted Oct 16, 2025

Rebrand for Fantacycling, creating a fresh, dynamic identity with bespoke illustrations, bold icons and a clean, user-friendly interface.