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Sprout and Rescue - Case study
Gabriele Mo
Sprout and Rescue
Brand Identity, Campaign and Interactive Animation
Challenge
The misinformation about food affects both children and parents alike, leading to poor dietary choices and a lack of understanding about nutrition. The goal was to create an identity and campaign that would educate families about the benefits of a healthy diet in a fun, engaging and memorable way.
Each participant receives a tote bag to gather ingredients and materials during the day’s activities.
Concept
At the heart of the campaign is a set of friendly, playful characters who guide children and families through interactive activities across town, while looking for their friend Sprout. By combining storytelling, visual design, and real-world experiences, the campaign encourages families to explore, learn and adopt healthier eating habits.
Custom-designed paper bags printed with fun and informative nutrition facts.
Branded collateral pieces are handed out to encourage stronger engagement during the event and continued interaction afterward.
Outcome
Children actively engage with the characters and activities, internalising key nutritional messages.
Parents are guided to make healthier food choices for their families.
By blending education with entertainment, the campaign encourages lasting, positive changes in family eating habits.
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Posted Oct 15, 2025
A Brand Identity and campaign using fun characters to guide children and families through activities that teach the benefits of healthy eating.
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