Brand Identity and Web Design for Farmacia dei Laghi

Farmacia dei Laghi is a wellness-focused pharmacy aiming to create a hub where individuals can find the expertise and support they need. In 2024, FromWord developed a comprehensive brand identity, website, and packaging design for the pharmacy. The logo combines a universal health symbol (a cross) with stylized drops that evoke the nearby lakes, symbolizing serenity and purity. This dual imagery reinforces the pharmacy's commitment to health and its connection to the local environment. The branding extends across various touchpoints, both digital and physical, ensuring a cohesive and immersive experience that fosters a genuine sense of belonging and connection for customers.

DELIVERABLES: - Naming - Brand design - Logo design - Branbook - Web design