Brand + Product Design for Pobbles
Tamir Yankevich
Brand Designer
Brand Strategist
Product Designer
Figma
For Pobbles, the product was a reclamation of physical gatherings in a post pandemic world.
The goal: tasteful curation of the best events in big cities – be the app-embodiment of the cool, approachable in the know friend.
When we were approached for this project, Sida and Wilson had no leads on a brand identity, only inklings of understanding of what it should feel like.
We started our process with a deep dive into this sliver of understanding.
Our intention: cultivate and tune this understanding into what will eventually become the core-resonant frequency for the entire project.
Samples: Visual Identity Kit
Product Design
Once we had established a visual design language that captured and embodied the vibe Pobbles was after, we moved onto designing the initial screens for their app.
User Journey + Wireframes
Foundations + Screens Explorations
Having decided on the flows and user journey, we took to creating the components and system that would be used to explore all the needed screens.
