Cinzel

Suman Sourabh

0

Graphic Designer

Product Designer

UI Designer

Adobe Photoshop

Figma

Introduction

Our task was to create an engaging and immersive website for a rising perfume brand. The goal was to craft a digital platform that enhances the customer journey, from discovery to purchase.
Perfume
Perfume

Research & Pain Point Identification

Through surveys, market research, and competitor analysis, we identified three primary pain points:
Lack of Sensory Experience: Perfumes are inherently about the senses, and online platforms often struggle to convey these sensory experiences.
Complex Purchase Path: Many users found the process of finding and purchasing products to be cumbersome on existing perfume websites.
Limited Product Knowledge: Customers often felt they didn’t have enough information to make informed decisions.

Design Solutions

Our design approach aimed to address these concerns:
Sensory Experience: To compensate for the lack of physical sensory interaction, we designed the website to evoke feelings and sensations through vivid descriptions, high-quality images, and colour psychology.
Simplified Navigation: We simplified the user journey from browsing to checkout with an intuitive, streamlined design that guides users step by step.
Educational Content: We provided detailed product descriptions, ingredient insights, and scent profiles. A 'Perfume 101' section was added to educate customers about different scent families and how to choose a perfume.
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Posted Aug 2, 2023

Designed an immersive perfume website focusing on sensory experience, streamlined navigation, and product education, boosting customer engagement.

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Graphic Designer

Product Designer

UI Designer

Adobe Photoshop

Figma

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