Introduction

Creating a client-centred website for a prestigious law firm. The primary goal was to offer an intuitive and accessible platform that would clearly present the firm's services, track record, and unique value propositions.

Through focus groups, interviews, and analysis of competitor sites, we identified three key pain points:

Complex Terminology: Legal jargon and complex terminology often confused users, making it difficult to understand the services provided.

Unfriendly Navigation: Many existing law firm websites were difficult to navigate, with crucial information being hard to locate.

Impersonal Approach: Many users found existing law firm websites to be impersonal and intimidating.

To address these pain points, we focused on simplicity, user experience, and personal connection:

Simplified Language: We made a conscious effort to use clear, straightforward language to explain the firm's services and legal processes, thereby making legal information accessible.

User-Friendly Navigation: We prioritized ease of use and accessibility in our design, creating an intuitive layout with a clear menu and call-to-action buttons.

Personal Approach: We included profiles of the legal team with their expertise, encouraging users to connect on a more personal level. A chat feature was also added for quick consultations