The goal was a calm, trustworthy site that speaks to software founders considering an exit, presenting the firm's playbook, acquisition criteria and portfolio in a clear, confident way, brought to life with custom animations.

Full Webflow build across all pages: home, approach, about, portfolio and contact

Animated number counters for the key company figures, triggered on scroll

Step-by-step playbook section presenting the firm's eight growth pillars

Tabbed acquisition focus section covering transaction type, geography and business profile

CMS-driven portfolio with company logos, descriptions, imagery and links to each business

Testimonial slider with separate tabs for former owners and advisory partners

Custom GSAP and Webflow animations, including scroll-triggered reveals and smooth section transitions

Clear conversion path with repeated calls to action for owners ready to sell

Fully responsive layouts optimised for desktop, tablet and mobile

SEO fundamentals: meta titles, descriptions and Open Graph images on every page