LUX Rewards | Webflow build for a card-linked rewards platform

LUX Rewards connects merchants with 650+ million high-spending cardholders through partnerships with banks, airlines and employee-benefit platforms across the UK, US and Europe. I built the full Webflow site from the approved design, turning a fairly complex B2B offering into a clear, interactive experience for two audiences, merchants and publishers.

Full Webflow build across all pages: merchants, publisher partnerships, team, founders, blog and legal pages

Interactive audience reach explorer where visitors filter cardholder numbers by region (UK, US, Europe, rest of world) and customer category

Tabbed case study section covering five industries, each with its own results, brand logos and call to action

Complex CMS architecture for the blog, case studies, partner logos and team members, set up so the client can update content without touching the layout

Custom GSAP and Webflow animations, including scroll-triggered reveals, an infinite partner logo marquee and animated step-by-step "How it works" sequences

Publisher showcase grouped by segment (airlines, business, employee benefits, premium and mass market consumers)

FAQ accordion, lead generation contact form and consistent CTAs throughout the page flow

Fully responsive layouts optimised for desktop, tablet and mobile

Clean class naming and component-based structure for easy long-term maintenance

SEO fundamentals: meta titles, descriptions and Open Graph images on every page