The site needed to speak to surgeons with clarity and credibility, so I built a clean, scalable structure where product lines, products, clinical studies and surgical techniques all live in the CMS and new joints can be added as they launch.

Full Webflow build across all pages: home, product lines, products, about, clinical studies, surgical techniques, certificates, contact and legal pages

Complex CMS architecture linking product lines to individual products, with dynamic template pages for each

Dropdown navigation showing live products alongside upcoming "coming soon" joints

Background video hero with separate desktop and vertical mobile versions

Tabbed innovations section presenting the UniCort™ series and its joints

Surgeon profiles and quotes that build clinical credibility

Contact form that preselects the right inquiry type based on which button the visitor clicked

Custom GSAP and Webflow animations, including scroll-triggered reveals and smooth section transitions

Newsletter signup and Google Tag Manager setup

Fully responsive layouts optimised for desktop, tablet and mobile

SEO fundamentals: meta titles, descriptions and Open Graph images on every page