Project Overview:

The Ergode website revamp project aims to transform the digital presence of a dynamic brand aggregator and e-commerce accelerator. With completed UI/UX audit and wireframe stages, the focus shifts to creative design, navigating the challenge of presenting diverse services cohesively while ensuring a user-friendly experience.

Existing Website

Existing Website Screenshots

Objectives:

1. Structuring Services: Organize Ergode's myriad services into a cohesive and visually appealing layout on the website, prioritizing clarity and ease of navigation.

2.Highlighting Pillars: Spotlight the brand aggregator and e-commerce accelerator pillars prominently on the homepage, providing comprehensive explanations without overwhelming visitors.

3. Reflecting Values: Capture Ergode's values of inclusivity, global brand-building, and commitment to excellence through thoughtful design elements and messaging.

Approach:

1. UI/UX Audit: Completed an in-depth audit to understand user needs and pain points, informing subsequent design decisions.

2. Wireframe Development: Crafted wireframes to outline the structural framework of the revamped website, ensuring alignment with Ergode's objectives and user expectations.

3. Creative Design: Currently in progress, the design phase focuses on integrating innovative layouts and engaging visuals to effectively communicate Ergode's brand identity and service offerings.

Challenges:

1. Information Overload: Balancing the presentation of numerous services and pillars on the homepage without overwhelming users poses a significant challenge.

2. Maintaining Clarity: Ensuring that the website design remains intuitive and user-friendly while accommodating complex information architecture and content.

Outcomes :

1. Structural Framework: The completion of wireframes provides a solid foundation for the design phase, guiding the strategic placement of content and navigation elements.

2. Focused Design Iterations: Ongoing design iterations aim to strike the right balance between creativity and functionality, refining visual elements to enhance user engagement and comprehension.

Sitemap

Wireframes

User Interface Design

Design Refinement: Continuously refining design elements based on client feedback and user testing to optimize the user experience and achieve project objectives.

Current Stage:

Development Phase: Transitioning from design to development, where the envisioned website will come to life, incorporating custom features and functionalities tailored to Ergode's needs.

Conclusion:

The Ergode website revamp project, currently in progress, represents a strategic endeavor to redefine the brand's digital presence. With completed UI design, we are poised to embark on the Development Phase, leveraging creativity and innovation to deliver a user-centric website that reflects Ergode's values and aspirations.