Conversational AI & Voice AI (SaaS) : Migrating React-based static site to Framer + Custom Illustration

Client: Dasha

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Industry: Dasha

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Project Type: Migrating React-based static site to Framer

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Web Development: Gatsby JS, React, Javascript, Framer

Analytics & Tracking: Google Tag Manager, Google Analytics

CRM & Marketing: Hubspot

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Project Scope: Landing Page, Service Page, Contact Form Integrations

Dasha, a growing tech company, had a highly customized website built using React. While the website was functional and tailored to the company’s needs, managing it became a challenge.

Updating content, adding new features, and ensuring responsive performance demanded significant developer resources.

Dasha sought a platform that would allow more flexibility and speed without compromising on custom features or performance. That's where I came in—to transition the entire site to Framer.

The existing React website, was badly-constructed, lacked ease of maintenance and agility.

Dasha needed to:

Simplify content management without losing control over custom design elements.

Maintain a responsive design and ensure smooth mobile and desktop experiences.

Integrate service page details and a functional contact form to capture leads efficiently.

Avoid significant downtime during the migration process.

Framer stood out as the ideal solution for its intuitive design environment, flexibility, and no-code approach to building highly customized and interactive sites.

However, migrating from a React-based environment posed several challenges:

Preserving custom design and interactive elements built using React.

Ensuring that essential features like form integrations and page responsiveness transitioned seamlessly.

Maintaining the SEO structure and metadata to prevent traffic loss.

Audit of the Existing Website Before initiating the migration, I conducted a detailed audit of Dasha's React website. I analyzed the existing design elements, interaction layers, content structure, and SEO metadata. This allowed me to map the necessary components that needed to be rebuilt on Framer.

Rebuilding the Landing Page on Framer The landing page was critical for conversions, and replicating its custom design was non-negotiable. I used Framer’s flexibility to recreate the exact look and feel of the original React site. Every custom feature—from dynamic scrolling effects to the interactive CTA buttons—was carefully recreated using Framer’s visual editor and code blocks where necessary. The visual design of the landing page was enhanced for mobile optimization, ensuring a smoother experience across devices.

Service Page Revamp The service page contained detailed descriptions of Dasha’s offerings and needed to reflect a professional and cohesive design. I replicated the custom grid layouts and typography from the React site while adding enhancements like smoother transitions and dynamic content presentation. The end result was a more engaging and user-friendly experience.

Contact Form Integration One of the critical components was ensuring the contact form worked seamlessly. I integrated the form with Dasha’s existing backend CRM using custom code blocks in Framer to handle form submissions. This ensured that lead data was captured and sent to the right team without any disruptions. Additionally, I implemented real-time validation and confirmation messages for better user feedback.

SEO and Metadata Migration A significant aspect of the migration involved maintaining Dasha’s search engine ranking. I ensured that all meta tags, headings, and alt attributes were accurately transferred to Framer, along with URL structures to prevent broken links and maintain SEO integrity.

The migration to Framer was completed within the scheduled time frame, with no major downtime or interruptions to the live site.

Improved Agility: Dasha’s team now had full control over the site’s design and content updates without relying on developers. Framer’s drag-and-drop interface made content management easier and faster.

Enhanced Performance: The site’s load speed and mobile responsiveness improved significantly, contributing to better user experience and engagement metrics.

Seamless Integrations: The contact form integration worked flawlessly, with improved lead capture rates due to enhanced validation and feedback.

Cost Efficiency: The switch to Framer allowed Dasha to reduce the ongoing maintenance costs associated with custom-coded websites.

Migrating Dasha’s website from React to Framer not only simplified their web management but also enhanced their overall digital presence.

The project showcased my ability to manage complex migrations from custom codebases while ensuring all critical elements remained intact and functional.

By leveraging Framer’s design-first approach, I was able to deliver a fast, responsive, and visually appealing website—without sacrificing any of the custom features Dasha previously enjoyed on their React platform.

Expertise in migrating from React-based environments to Framer.

Ability to handle complex custom-coded elements while optimizing for performance.

Framer offers the flexibility to manage sophisticated websites without sacrificing design integrity or functionality.

Let’s build a high-converting website that attracts leads and boosts conversions. Get in touch today!