NGO Site | Nextjs Custom Web Dev + UI Design

Anush N

Completed work

Fullstack Engineer

UI Designer

Web Developer

Figma

MongoDB

Next.js

SaaS

Project Overview

Social impact, Non-Profit Tech: Product Design • Design System Creation • Variable Component System • Custom Banner • Web Development

Client: Grassrootlab

_____________________________________________________________________________________

Industry: Social impact, Non-Profit Tech

_____________________________________________________________________________________

Project Type: Website Design + Development + Brand Design Guide

_____________________________________________________________________________________

Tech Stack:

Design & Prototyping: Figma, Illustrator, Photoshop

Web Development: Nextjs, MongoDB, Atlassian CRM,

Analytics & Tracking: Google Analytics, Google Tag Manager

CRM & Marketing: Formbold, HubSpot

_____________________________________________________________________________________

Objective

Grassroot Lab sought to revamp its digital presence with a user-centric design that effectively conveys its mission of addressing complex social issues through public-private partnerships and innovative solutions. The goal was to create a modern, engaging, and functional website that aligns with their brand identity while ensuring an intuitive user experience.

_____________________________________________________________________________________

Scope of Work

The project involved custom UI design followed by custom development using Next.js, ensuring a fast, scalable, and future-proof digital platform. Key deliverables included:

Home Page: A visually impactful and informative landing page that highlights Grassroot Lab’s mission, initiatives, and impact.

About Us Page: A detailed overview of the organization's values, approach, and leadership.

Job Board: A structured and user-friendly job listing page to attract and connect talent with relevant opportunities.

Job Submission Page: A streamlined application system enabling seamless job submissions.

Contact Us Page: A functional and accessible inquiry page with clear communication channels.

_____________________________________________________________________________________

Challenges

Balancing Innovation with Usability: Implementing a Neobrutalistic design style while maintaining intuitive navigation and accessibility.

Content Hierarchy & Storytelling: Structuring content effectively to communicate the organization's multi-layered approach without overwhelming users.

Performance Optimization: Ensuring the website remains fast and responsive despite the visually bold design.

Scalability & Maintainability: Developing a website that can easily adapt to future updates and content growth.

_____________________________________________________________________________________

Strategic Solution

Design System & UI Approach:

Leveraged Neobrutalistic design elements to create a bold yet structured layout.

Used high-contrast colors and typography to enhance readability and engagement.

Incorporated micro-interactions and animations for a dynamic user experience.

User Experience & Navigation:

Designed a clear information architecture to facilitate seamless content discovery.

Conducted usability testing across different age groups to refine the UX flow.

Implemented responsive design principles to optimize accessibility across devices.

Development & Performance Optimization:

Built the platform using Next.js for improved speed and scalability.

Applied lazy loading techniques to enhance performance.

Ensured SEO best practices were integrated for better visibility.

Accessibility & Inclusivity:

Ensured compliance with WCAG standards, including alt text, high-contrast UI, and accessible form fields.

Optimized mobile responsiveness for users across different demographics.

_____________________________________________________________________________________

Final result

The custom UI design and Next.js development successfully enhanced Grassroot Lab’s digital presence, aligning their brand identity with a modern and impactful online experience. The balance of Neobrutalistic aesthetics, intuitive navigation, and optimized performance resulted in a visually compelling yet highly functional website that strengthens their mission-driven approach.