NGO Site | Nextjs Custom Web Dev + UI Design
Anush | Texas A&M Alum
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Posted Oct 23, 2023
Grassroot Lab: Revamped the website with bold Neobrutalistic design, seamless UX, and Next.js development, boosting engagement and user conversions.
Project Overview
Social impact, Non-Profit Tech: Product Design • Design System Creation • Variable Component System • Custom Banner • Web Development
Client: Grassrootlab
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Industry: Social impact, Non-Profit Tech
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Project Type: Website Design + Development + Brand Design Guide
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Tech Stack:
Design & Prototyping: Figma, Illustrator, Photoshop
Web Development: Nextjs, MongoDB, Atlassian CRM,
Analytics & Tracking: Google Analytics, Google Tag Manager
CRM & Marketing: Formbold, HubSpot
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Objective
Grassroot Lab sought to revamp its digital presence with a user-centric design that effectively conveys its mission of addressing complex social issues through public-private partnerships and innovative solutions. The goal was to create a modern, engaging, and functional website that aligns with their brand identity while ensuring an intuitive user experience.
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Scope of Work
The project involved custom UI design followed by custom development using Next.js, ensuring a fast, scalable, and future-proof digital platform. Key deliverables included:
Home Page: A visually impactful and informative landing page that highlights Grassroot Lab’s mission, initiatives, and impact.
About Us Page: A detailed overview of the organization's values, approach, and leadership.
Job Board: A structured and user-friendly job listing page to attract and connect talent with relevant opportunities.
Job Submission Page: A streamlined application system enabling seamless job submissions.
Contact Us Page: A functional and accessible inquiry page with clear communication channels.
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Challenges
Balancing Innovation with Usability: Implementing a Neobrutalistic design style while maintaining intuitive navigation and accessibility.
Content Hierarchy & Storytelling: Structuring content effectively to communicate the organization's multi-layered approach without overwhelming users.
Performance Optimization: Ensuring the website remains fast and responsive despite the visually bold design.
Scalability & Maintainability: Developing a website that can easily adapt to future updates and content growth.
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Strategic Solution
Design System & UI Approach:
Leveraged Neobrutalistic design elements to create a bold yet structured layout.
Used high-contrast colors and typography to enhance readability and engagement.
Incorporated micro-interactions and animations for a dynamic user experience.
User Experience & Navigation:
Designed a clear information architecture to facilitate seamless content discovery.
Conducted usability testing across different age groups to refine the UX flow.
Implemented responsive design principles to optimize accessibility across devices.
Development & Performance Optimization:
Built the platform using Next.js for improved speed and scalability.
Applied lazy loading techniques to enhance performance.
Ensured SEO best practices were integrated for better visibility.
Accessibility & Inclusivity:
Ensured compliance with WCAG standards, including alt text, high-contrast UI, and accessible form fields.
Optimized mobile responsiveness for users across different demographics.
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Final result
The custom UI design and Next.js development successfully enhanced Grassroot Lab’s digital presence, aligning their brand identity with a modern and impactful online experience. The balance of Neobrutalistic aesthetics, intuitive navigation, and optimized performance resulted in a visually compelling yet highly functional website that strengthens their mission-driven approach.
Need a Website That Drives Results?
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