Marketing Website for B2B FinTech SaaS Firm
Problem Statement
PayLynxs had an online presence that was confusing and disjointed, hindering sales and growth.
They had 3 separate websites, all of which had unusable navigation, unresponsive layouts, and poor content discoverability. The marketing team was embarrassed to send prospects to the websites. Critically, organic leads were low and bounce rates were high.
Solution
Design one consolidated, usable, and scalable website to serve as the foundation for marketing efforts.
Improved usability was achieved with comprehensive navigation, responsive layouts, and scannable content. The site drives live webinar registration, serving as a major sales channel. Converting the design into a custom WordPress template enabled the internal team to easily manage content and pages.
While the website was launched in 2021, I refreshed the prototype with a more modern UI for this portfolio piece. Click here to view the live website.
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Posted Feb 19, 2025
Consolidated 3 separate websites into a single modern, usable, and scalable website to serve as the foundation for marketing and sales efforts.
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Pay Lynxs
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