About the Client

PayLynxs is a FinTech firm that offers SaaS products to financial institutions such as credit unions, banks, and casinos. They specialize in digitizing and simplifying complex workflows that may otherwise be completed manually.

Previously, PayLynxs had some brand recognition in the market but their dated and inconsistent brand identity made them struggle to position themselves as an industry leader. The new identity needed to feel simple, modern, and transparent to align with their brand strategy.

The rebrand was launched in tandem with a new marketing website in 2022, which is featured in its own portfolio piece in my Contra profile. Since launching the new brand and website, PayLynxs has experienced 15% average annual growth in revenue and 200% increase in organic website leads.