Marketing Website - B2B SaaS by Zander SanFilippoMarketing Website - B2B SaaS by Zander SanFilippo

Marketing Website - B2B SaaS

Zander SanFilippo

Completed work

Brand Strategist

UX Designer

Web Designer

Adobe Photoshop

Figma

WordPress

FinTech & Payments

Problem Statement

PayLynxs had an online presence that was confusing and disjointed, hindering sales and growth.

They had 3 separate websites, all of which had unusable navigation, unresponsive layouts, and poor content discoverability. The marketing team was embarrassed to send prospects to the websites. Critically, organic leads were low and bounce rates were high.

Solution

Design one consolidated, usable, and scalable website to serve as the foundation for marketing efforts.

Improved usability was achieved with comprehensive navigation, responsive layouts, and scannable content. The site drives live webinar registration, serving as a major sales channel. Converting the design into a custom WordPress template enabled the internal team to easily manage content and pages.

View the live site ◦ Explore the Figma file

Sitemap & Navigation

Product information is split into Products and Industries to provide several channels of discovering necessary information. The call to action Schedule Demo displays in primary navigation and repeats throughout the website.

Home Page

The sleek and engaging home page immediately states what PayLynxs does, who they do it for, and the value their services bring. The visual design expands on the PayLynxs' minimal brand guidelines while alluding to the pillars of simplicity, transparency, and trustworthiness.

Tiered Product Page

Watchlist Scanning is the only product offering that allows users to sign up and start using same-day, and therefor has a unique page layout. All other services require long implementation processes.

Standard Product Page

All other non-tiered product pages use the following layout for consistency and discoverability. Tight copy communicates the product's function and value. Case studies direct users to relevant, metric-driven success stories.

Webinars

PayLynxs runs constant campaigns that direct prospects to their website to browse and register for webinars. Category tags enable them to run targeted campaigns that direct prospects to the desired category.