Snob Coffee

Carolina Pistone

Brand Designer
Packaging Designer
Copywriter
Adobe Illustrator
Adobe Photoshop
Owned by friends and made for brew fiends, this Bay Area dugout and occasional pop-up is roasting and serving up better coffee.
Most third-wave cafes take their coffee seriously, and Snob does too. But that doesn’t mean they take themselves too seriously. That’s why we gave them an irreverent, friendly-meets-cool look. Colorful packaging, 70s inspired typography, off-beat stock imagery, and a confident but witty tone are paired with clean, minimal layouts, sleek illustrations, and delicious, visceral photography.
Because your coffee should taste best, even if it’s not served in a golden mug. The drip is slow, so kick off your shoes and vibe.
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