Ladykind

CBD selfcare that supports wellness from menstruation through menopause with scientifically formulated products that help people feel their best.

Ladykind was looking for a product opportunity for their quality CBD ingredient. Once we established a brand positioning and narrative, I created a custom logo and identity system that felt at once inviting and trustworthy. I also designed and managed the production of packaging, working with component vendors to find the most sustainable bottle and box solutions and creating print-ready mechanicals. I also creative and art directed a photoshoot that spoke to the brand's scientific roots and approachable personality.

I assisted in creating an intuitive and informative content outline for the Ladykind website and managed the production of web assets to design all pages of an e-commerce website. Finally, I managed the developer to ensure faithful implementation of designs.