Perfect Poké

Christine Almendras

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

Overview 🔎

Perfect Poke believes in creating high-quality poke bowls while honoring the history of where it all began. Perfect Poke prides itself on using delicious, seasonal ingredients while valuing aesthetics.
Logos for Perfect Poke
Logos for Perfect Poke

Problem & Solution 🤝

Problem: Perfect Poke wants to be a cut above the rest and stand out amongst hundreds of other poke bars. They pride themselves in using only the freshest ingredients and Instagram-worthy food. Perfect Poke is looking for a brand that is not your typical poke bar, just like how their bowls are not like other typical poke bowls.
Goals/Requirements: • Create a logo, menu design, and bowl packaging while maintaining an Instagram-worthy and delicious aesthetic. • Reference the origin of poke and have an educational component to the brand while maintaining aesthetics.
Brand Pattern for Perfect Poke
Brand Pattern for Perfect Poke
Color Palette for Perfect Poke
Color Palette for Perfect Poke

Design Strategy 🛣

Logo: Traditional poke is often made with he’e or “octopus.” I wanted the main logo to reflect this to truly honor the origin of poke and its roots.
Menu Design: There are several details of Hawaiian culture within the design. Most notably, the signature poke bowl dishes are named after the traditional Hawaiian word for each protein.
Colors: Because Perfect Poke values aesthetics and appearance, I wanted to use a color palette that was fun, vibrant, and unique.
Menu Design for Perfect Poke
Menu Design for Perfect Poke

Takeaways 📣

This was a passion project that reminded me of why I love design. I let my creativity fly with this logo and menu design and created a brand that was both fun and aesthetically pleasing. If I saw this branding in a store, I would immediately have a high perception of this brand. I think brands that lean into the fun and vibey aesthetic are more likely to attract a younger crowd, who primarily uses Instagram and TikTok to share recommended spots.
To Go Bowl Packaging for Perfect Poke
To Go Bowl Packaging for Perfect Poke
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