Sunday Table is a place where people can celebrate special moments by gathering around a virtual table.

Problem: Oftentimes, food is seen as an afterthought. Most people focus on the "easy" and "quick" aspects of recipes, but Sunday Table gets back to the root of cooking where they inspire younger people to carry the tradition of hosting gorgeous dinner parties, romantic nights at home, and Sunday dinners with family.

Goals/Requirements: • Create a brand that helps individuals twenty and thirty-somethings create delicious, aesthetically pleasing recipes with a little extra effort • Create a food blog logo that highlights Sunday Table's differentiators and unique offers. • Create a brand strategy that will help Sunday Table reach the minds of her intended audience, so she will know where to focus her marketing efforts.

Logo: With family gatherings and cozy recipes as the main themes for Sunday Table, the main logo is a hand-drawn pot surrounded by rosemary leaves with Sunday Table stacked on the bottom. This vintage option perfectly encompasses Sunday Table's brand through its symbolism. Not only is rosemary a beloved herb in cooking, but it also symbolizes remembrance. Sunday Table embraces making memories with loved ones through delicious, forever recipes.

The number two commonly symbolizes love and relationships, alluding to the idea that cooking connects us to one another. Lastly, the color palette is a perfect blend of warm and muted tones, taking inspiration from food, while the forest green and dusty pink combination exerts the classy, yet warm personality that Sunday Table embodies.

The brand strategy + identity helped Sunday Table’s web designer create a gorgeous new website with a focus on the useability and search engine optimization. Additionally, the new blog website launched in July 2022, with 181 likes and 47 comments.

This has been one of my favorite brand strategy projects to date. Not only was Sara of Sunday Table so easy to work with, but it was a moment where two creatives made something astronomically great because we put our like-minded energies together to create this brand.

This project taught me how to create better brand strategies and how to work with the client in order to create something bigger rather than just relying on fill-in questionnaires to create a brand. This brand required a whole team to be able to bring it to life and it was an honor to be a part of this process with other talented individuals.