ModernVivo is an AI-driven platform focused on improving how preclinical in vivo studies are designed. The product itself is complex, highly technical, and aimed at a specialized audience within life sciences and pharmaceutical research.
The challenge was not building the technology, but communicating its value clearly to researchers, pharma teams, and decision-makers who need to quickly understand:
What the platform does
Why it matters
How it fits into real research workflows
The website needed to translate a sophisticated AI product into a credible, precise, and trustworthy digital presence.
Core Challenges
Communicating a complex scientific product without oversimplifying it
Establishing credibility with a highly technical audience
Structuring information so different stakeholders could quickly find relevance
Avoiding generic “AI marketing” language in favor of clarity and substance
Creating a visual system aligned with scientific rigor and innovation
Approach
Product-first storytelling
The website was structured around what ModernVivo enables, not abstract promises. Each section focuses on concrete outcomes: faster literature review, structured insights, and better study design decisions.
Clarity over density
Scientific products tend to overload users with information. The design prioritizes hierarchy, spacing, and pacing so complex ideas are introduced progressively rather than all at once.
Credible visual language
The visual system avoids flashy effects. Instead, it uses restrained motion, clean layouts, and confident typography to reflect accuracy, reliability, and seriousness which qualities expected in life sciences software.
Focused messaging
The copy and layout were designed to speak to multiple audiences — pharma, CROs, academic labs — while keeping a single, coherent narrative across the site.
Execution
The site was designed and developed as a clean, scalable marketing layer that supports future product growth.
Key elements include:
Clear explanation of the platform’s purpose and value
Structured sections for different user types and use cases
Visual emphasis on AI-driven insights without exposing unnecessary technical depth
Modular layout that allows new content and sections to be added without redesign
Frontend development focused on performance, readability, and consistency across devices, ensuring the site works equally well for presentations, outreach, and research contexts.
Result
The ModernVivo website provides a clear, credible entry point into a complex product.
It positions the company as:
Technically serious
Research-driven
Focused on real scientific workflows
The site now functions as a foundational asset for fundraising, partnerships, and product communication, aligning ModernVivo’s visual presence with the sophistication of its platform.