Development of a Scalable Partner Platform for PRtool

Client: PRtool Year: 2025 LIVV's role: Product, UX/UI, design system Platforms: Web app · iOS · Android Status: Launched

Photo shoots, social pieces and logo renders. The brand leaves the screen and gets worn: t-shirts, stages and objects.

Instagram · @pr.tool The brand already lives on social: reels, pieces for creators and the Obelisco in 3D. Everything comes from the same system.

Identity manual Black, pink and white as the base, Museo Moderno for the brand typeface and pink scribbles as the graphic element.

The brand panel, creator search and campaign detail share the same sidebar and the same top bar.

Public campaign Every campaign has its own open page, to share and apply without an account.

The same logic on the phone, with a dark navbar and the explore button in the center.

A black and white base, with pink for actions and an italic serif as the accent of the voice.

Typography Inter organizes the information. Instrument Serif brings PR Tool's expressive accent.

Logo The loop of the P comes from a single continuous stroke and the star lives inside the R. That is how the mark is built.

Real pieces of the system: actions, notices, confirmations and empty states. Stickers and concert photos so the platform doesn't feel like a spreadsheet.

PR Tool connects brands and agencies with content creators. It brings profile search, campaigns, proposals and payments together in one place.

Problem: Partnerships were coordinated through DMs, spreadsheets and manual tracking, which made performance and attribution hard to follow.

Goal: Launch a campaign and receive proposals without leaving the platform, with clear visibility into activity and results for every role.

Our role: Product strategy, flows, desktop and mobile UI, the component system, the brand identity and frontend development.

Onboarding Every profile starts with a short checklist, a welcome video and stickers that give the brand its tone.

Navigation Five or six sections per profile, always one click away from the sidebar.

Studio: LIVV Studio Tools: Figma · Jitter