Project Goal: Create a unified, data-driven platform for both desktop and mobile. This helps investors save time and energy. It does this by gathering, analyzing, and tracking key investment information.
I created a smooth, dual-platform solution. As a full platform for financial aggregation and analysis, it reduces mental strain. This makes complex investment decisions simpler.
Logic & Information Architecture
As the Lead Designer, I began by building the app's main Information Architecture (IA) and wireframes.
Competitive research and user goal analysis showed the best investment practices. We chose low-fidelity maps. They help us focus on clear data structure and easy action placement.
We refined the high-fidelity wireframes through usability testing. This created a smooth, polished workflow tailored to investor needs.
UI & Aesthetic
I created a refined visual framework to show trust and stability. These are key for FinTech products.
A deep, dark blue color palette gives a strong look. It also offers great contrast for showing complex data.
Bright highlights in yellow, green, and orange draw the eye to numbers, graphs, and charts. I chose big, clear fonts and simple icons. This helps make dashboards easier to scan and reduces mental effort.
Mobile Application
I made sure all key desktop features became simple, clear mobile flows for investors.
The design keeps a strong brand look with its dark blue scheme. It also has better layouts and more space for easier use on smaller screens.
Key mobile features are real-time alerts and easy account access. These improve the overall INVEST Inc. experience.
The result is a mobile design that meets urgent financial needs while on the go.
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Posted Sep 29, 2025
I designed an end-to-end UX/UI system and Information Architecture for a complex financial data platform.