Social Media Management for The Wire: Stripped

About:

The Wire Stripped is a Podcast dedicated to breaking down and discussing the acclaimed HBO series, The Wire.

INSTAGRAM. YOUTUBE. TWITTER(X).

I managed social media (YouTube, Twitter, Instagram, etc.) for The Wire Stripped over a year. Within this timeframe, I helped the Podcast organically grow their audience to 50,000+ followers across all platforms.

Its rare to find projects that command both passion and skill. The Wire Stripped was that kind of project for me! My role: Social Media Strategist & Community Manager

Timeline: 1 Year

Tools used:

Hootsuite

Canva

Adobe Premiere Pro

Platform Analytics

ManyChat

Platforms:

Instagram, X, YouTube

The Challenge:

The Podcast needed a Social Media ecosystem that converts passive listeners into an active, engaged community.

My Process: By implementing an 'Engagement Loop' strategy, I transformed passive followers into active participants based on three pillars:

1. Multimedia Production🎥

Produced high-retention videos, carousels, and memes.

Standardized visual identity across YouTube/IG for instant brand recall.

2. Automated Infrastructure🤖

Deployed ManyChat & Clepher workflows to automate engagement.

Built response triggers that turned 24/7 comments into conversations without manual input.

Utilized automated follow-up sequences to nurture casual listeners into loyal subscribers.

3. Data-Driven Growth📈

Implemented weekly A/B Testing, with the aid data from of Meta Business Suite and YouTube Analytics.

Tailored content distribution for specific platform algorithms.

The Result:

Increased average engagement per post by 56%.

Directed consistent traffic to streaming platforms, resulting in a 42% increase in subscribers.

Established The Wire Stripped: Podcast as the premier hotspot for The Wire discourse.