Social Media Management for The Wire: Stripped

INSTAGRAM. YOUTUBE. TWITTER(X).

I managed social media (YouTube, Twitter, Instagram, etc.) for The Wire Stripped over a year. Within this timeframe, I helped the Podcast organically grow their audience to 50,000+ followers across all platforms.

Its rare to find projects that command both passion and skill. The Wire Stripped was that kind of project for me! And it wasn't just about loving one of the best shows to ever hit our screens, it was opportunity to connect deeply with fellow lovers of this TV masterpiece

My job was to place The Wire Stripped right where it belong. To do this, I had to:

Create content (video editing, episode teasers/clips, quote graphics, banner/logo design)

Design thumbnails, cover art, logo & Instagram/YouTube banners to give a consistent, recognisable visual identity

Manage content creation workflow: plan content pillars (character analyses, quotes, episode recaps, fan polls), write scripts/copy, edit media

Use automation tools (Clepher & ManyChat) to automate engagement: set up workflows for responding to DMs, replying to comments, triggering follow-ups

Publish & schedule content across multiple platforms (Instagram, YouTube, Twitter, etc.) with platform-tailored versions of content

Analyse platform data / analytics regularly: track follower growth, engagement rates, reach & impressions, types of content that perform best

Iterate based on performance: changing formats, visuals, posting frequency based on what the data says

Engage with the audience directly: respond to comments, repost user-generated content, run interactive features (polls, stories, Q&A)

And I loved it every step of the way!