2:
Viewer Platform
I looked at the visitor analytics and found most of our viewers use mobile (107 mobile viewers, 170 total).
We adopted a Mobile-first Approach:
No small text.
Optimized for Vertical viewing.
Scroll-stopping content only.
3:
Targeted Commenting
We didn't wait for people to find us; we forced them to look.
I used strategic commenting on High Authority accounts to drive Brand awareness.
Marcadot's search Appearances soared from 0 to 102.
The Result:
People are typing "
Marcadot" into the search bar; to inquire about the Agency.
Zero-cost brand awareness.