Email redesign for Uber

Uber's email campaigns felt generic and didn’t engage Millennials and Gen Z in Nigeria. The look, feel, and tone didn’t fit what this group likes. This caused low engagement and weak click-through rates.

Researched audience expectations (visual style, tone, call to action).

Refined the header structure, clarified the CTAs, and made it mobile-friendly.

Created custom visuals, like banners, logos, icons, and fun graphics. They all match a youthful style.

Designed thumbnails and templates with consistency in color, typography, and branding.

We added segmentation and dynamic content. Now, parts of the email change based on what readers do and like.

Optimized for deliverability: fast load times, responsive design, and ensuring readability across devices.

Mockup expects a clear improvement in click-through and readability over previous designs.

Visual coherence boosted brand appeal for younger audiences.

Gained insight into balancing creativity with clarity and usability in email design.

Process solidified in template form to enable efficient reuse for future campaigns.