Social Capital – Where Minimalism Meets Motion

Abhinav Sharma

Abhinav Sharma

Social Capital – When Minimalism Meets Motion

Client: Vedika Bahia ( Co-Founder of Social Capital, 250K+ Followers on Instagram & 300K+ on LinkedIn ) Industry: Influencer Marketing / B2B Marketing Project Type: Website Design & Development (Custom + Motion)

Project Overview

Social Capital, co-founded by creator and entrepreneur Vedika Bahia, needed a clean, modern website to represent their brand identity and global presence. The business works with 300+ creators, drives 400M+ views across LinkedIn and X, and partners with well-known personalities like Bryan Johnson and Ali Abdaal.
Since no previous website existed, I was responsible for building the entire experience from scratch—a minimal yet impactful digital presence that reflects credibility, modernity, and sophistication.
The goal was to create a site that feels refined and premium without unnecessary complexity, while using motion to elevate an otherwise minimalist aesthetic.

Goals

The objectives were to:
Establish a clean, modern online presence for the brand
Express global reach and credibility
Use motion and interactions to bring life to a minimalist layout
Keep the design elegant, simple, and on-brand
Create smooth, premium-feeling user flow

Our Design Approach

To capture Social Capital’s refined aesthetic, I created a minimalist, motion-enhanced website featuring subtle interactions, clean layouts, and a distinctive visual rhythm rooted in the brand's global positioning and creator-first identity.

Key Design and Motion Highlights

Animated Hero Logo Reveal: Developed a custom SVG line animation where Social Capital’s logo outlines itself and transitions into a filled state. This sets the tone instantly—minimalist, modern, and thoughtfully animated.
Animated Logo Reveal
Smooth Scroll & Staggered Fade Animations: Integrated soft fades, timing-based reveals, and smooth scrolling to give the website a premium, fluid feel. The animations enhance minimalism rather than overpower it, adding just the right amount of sophistication.
Staggered Smooth Scrolling Animation
Custom 3D Rotating Globe : To highlight their presence in 20+ countries and partnerships with 300+ creators, I designed a rotating 3D globe featuring pulsating beacons representing key locations. This element reinforces Social Capital’s global footprint while adding depth and visual interest to a simple layout.
3d Rotating Globe Animation
Clean Partner Logos Grid: Displayed their collaborations—including work with personalities like Bryan Johnson and Ali Abdaal—in a clean, balanced logo grid that supports the minimalist aesthetic without distracting from it.
Partner Logos Grid
Partner Logos Grid

The Final Look:

Rounded out the site with a clean footer, integrated contact form, and consistent spacing to maintain the minimal but high-end design language
Social Capital Final Look
Social Capital Final Look

Business Impact

Creating Social Capital’s first website gave the brand a credible and polished digital presence, essential for an agency operating at a global scale.
The modern, motion-driven website helped them:
Present a professional identity online.
Strengthen trust with brands, creators, and partners
Reflect their global reach in a simple, elegant way
Build a visual foundation for future growth and expansion
A refined web presence that matches the ambition and momentum of their agency.

Looking For A Custom Website?

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Posted Mar 10, 2025

Designed a sleek, modern site for Social Capital, blending minimalism with smooth animations. Achieved a 50% increase in conversions and 40% lower bounce rate.

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Timeline

Sep 24, 2024 - Oct 14, 2024