Client: Fin-Ex (Live Project) Role: UI/UX Designer Scope: Landing Page Design for Web & Mobile Tools Used: Figma, Recraft, Webflow (handoff-ready)

Fin-Ex is a financial technology platform designed to simplify how individuals and businesses manage money — from payments and subscriptions to digital wallets. The client needed a landing page that felt secure, modern, and effortless, while driving sign-ups and product exploration.

Their brief was clear: “We want users to feel in control of their money — instantly.”

We began with a deep dive into FinTech user behavior. Trust and clarity were non-negotiable. Users needed to understand the product’s value in seconds, and feel confident enough to sign up or explore solutions.

From this, I defined three design pillars: Trust, Simplicity, and Empowerment.

I structured the landing page to guide users through a confidence-building journey:

1. Hero Section

Headline: “Send, manage, and grow your money effortlessly.”

Subtext: Explained Fin-Ex’s core value — simplifying payments, subscriptions, and wallets

CTA Buttons: “Get Started” and “Explore Solutions”

Visual: Split-screen dashboard preview showing wallet balance, virtual VISA card, and navigation menu

2. Product Highlights

Payments: Fast, secure transactions

Subscriptions: Easy tracking and management

Digital Wallet: Real-time balance and virtual card access

Each feature was paired with iconography and short, benefit-driven copy

3. User Dashboard Preview

I designed a clean, intuitive dashboard interface:

Left-side navigation for quick access

Right-side wallet preview with balance and card

Minimalist color palette to reinforce clarity and trust

4. Trust & Support Section

Highlighted support options and pricing transparency

Reinforced credibility with user count and testimonials

Designed for both desktop and mobile:

Scalable typography and touch-friendly buttons

High-contrast palette for accessibility

Optimized layout for fast load times and smooth navigation

Delivered annotated Figma files with export-ready assets and layout specs. Worked closely with developers to ensure pixel-perfect implementation and performance optimization.

The final landing page positioned Fin-Ex as a trustworthy, user-first financial platform. It clearly communicated the product’s value, guided users toward action, and reinforced confidence through clean design and intuitive layout.

Early feedback from users included:

“It feels like I’m in control.”

“The dashboard is so easy to navigate.”

“I signed up because it looked secure and simple.”