Modernizing Prometheus Moving Company's Website
Chike Ezeiru
Prometheus: a modern moving platform with instant quote estimates
Redesigned and built a moving company's website in React to reduce drop-offs and communicate trust in a market where outdated sites signal financial instability
Description
Moving company websites tend to make customers wait for quotes or call before they can plan a move. Prometheus was designed to remove that friction.
I designed the user experience from the ground up and built a responsive React application that lets users estimate moving costs, book their move, and resume unfinished bookings later. I also integrated EmailJS to capture quote and booking information without requiring a traditional backend.
My role
Product Design
UI/UX Design
Front-End Development
Tech Stack
Figma • React • Claude Code • EmailJS • Netlify
Strategy:
The old site failed on three fronts: it looked abandoned, wasn't fully responsive, and made users reach out to the business on alternate channels for accurate quotes, instead of getting that from the site.
My redesign fixed each systematically.
Creating a modern responsive website people could trust
Improving the quote and booking process
Ensuring responsiveness on multiple devices
Solution:
I saw a company with solid service being held back by a website that actively undermined their credibility. This was an opportunity to show how strategic design and modern development can reposition a business.
So I fixed the three main issues:
I redesigned the information architecture of the website to surface value and trust immediately.
The old site structure hid the most important information
The new homepage structure prioritises conversion
The website copy was completely rewritten to guide users to trust the business and make a buying decision
I built a booking flow that eliminates re-entry friction at every step, solving drop-offs.
Typical competitors had flows where users had to re-enter information whenever they had a break from the quote or booking
The new flow implemented a persistent state approach, storing data that users enter without the use for backend and enabling them resume either booking or getting a quote from multiple points.
Utilized react state management, local storage and URL parameters to ensure that data persists through page refreshes and email clicks. I also integrated email that retained quote data.
I worked on a transparent region-specific pricing formula
Pricing formula took location distance + volume + labor costs into consideration
Made this transparent by putting it front and center in both booking and quote flows, so users know what to expect every time.
Impact:
Industry benchmarks show ~20% drop-off at each data re-entry point. By maintaining context across the entire journey, this flow could reduce abandonment by 25-35%.
Highlights:
Faster loads, clearer pricing, and zero data re-entry from quote to booking. Projected improvements based on industry benchmarks:
78% faster load time: 8+ seconds - <2 seconds
Mobile experience: Broken responsive design - Mobile-first React build
Quote drop-offs: Eliminated through persistent state across quote-to-booking flow
Trust signals: From zero credentials to Certifications, testimonials, and transparent pricing upfront
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Posted Aug 5, 2026
Redesigned and built a responsive React website for a moving company to enhance user experience and reduce drop-offs.
