Case Study : Website for Vintage electric
Giorgi Gelbakhiani
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Posted Jul 13, 2023
produced a Promotional redesign of the online shop for their new electric bikes
California-based company that crafts the fastest vintage-inspired electric bikes in the USA. They produced brand new electric bikes for the urban environment and wanted to do a promotional redesign of the online shop.
After close collaboration with the product owners and the team, we started researching current competitors with similar products, built user personas and made reference mood boards around them.
Considering each bike's different personality, we decided to evolve design around this idea and designed personalized pages for each bike and highlight them with typography and color. This allowed us to design a simple and elegant online shop experience.
