Case Study : Online platform for discovering live experiences by Giorgi GelbakhianiCase Study : Online platform for discovering live experiences by Giorgi Gelbakhiani
Case Study : Online platform for discovering live experiences
Venividi is an online platform for discovering live experiences. Service allows users to browse, create and promote local events.
Through competitor analysis and collaboration with the team, we re-evaluated the ways people discover live experiences today.
The challenge was to create a place to find and make great, authentic events and increase engagement through the community.
In order to convey a clear, understandable message, we developed a visual language based on community and meaningful connections made in different ways. We defined colors for each type of event, which gave an opportunity to communicate with individuals with different interests.