nomu | Branding for new oat drink

nomu is a devised company dedicated to providing delicious and nutritious milk alternatives. The brand focuses on creating products that are not only healthy and sustainable but also fun and engaging for consumers of all ages. nomu's mission is to make the switch to plant-based milk an enjoyable and exciting experience.

For nomu, I aimed to develop a playful and inviting brand identity that would resonate with a wide audience. The centerpiece of this identity is an oat mascot, designed to add a friendly and approachable element to the brand. This oat shape is cleverly integrated into the negative space of the typography, creating a cohesive and memorable visual language. The color palette consists of natural and neutral tones—beige, dark blue, and white—that reflect the product's wholesome and natural qualities. The branding strategy provides ample opportunities for nomu to incorporate the oat mascot into various aspects of their marketing and packaging.

The branding package for nomu includes a distinctive logo, a package design, and additional marketing materials that bring the brand vision to life. The logo features the oat mascot and integrates it seamlessly with the typography, ensuring a unique and recognizable brand mark.

The package design is both functional and visually appealing, emphasizing the natural ingredients and playful nature of the product. The additional marketing materials, such as a billboard ad, showcases the versatility of the branding elements and demonstrate how the oat mascot can be further utilized in future campaigns. This comprehensive branding kit equips nomu with the tools needed to establish a strong and engaging presence in the milk alternative market.