Carhartt Legacy Work Belt Infographic
Karla Arriaga
The goal of this infographic is to communicate strength, durability, and reliability—qualities that define Carhartt products. The tagline, “Rugged. Durable. Built to Last.”, captures the essence of the belt, while the detailed callouts break down its key features in a way that’s easy to digest. This piece is meant to not only inform but also reinforce why Carhartt remains a trusted name in workwear.
Design Approach
This infographic showcases the durability and functionality of the Carhartt Legacy Work Belt. I focused on creating a clean, structured layout highlighting key product features at a glance. The image was generated using AI and then refined in Adobe InDesign and Adobe Express to ensure a polished, high-quality result. By combining automation with hands-on editing, I created a visually engaging piece that stays true to Carhartt’s rugged and hardworking identity.
Brand Philosophy
Carhartt represents durability, reliability, and quality—values that resonate with people who demand tough, long-lasting gear. I made sure this design aligned with the brand’s aesthetic by using bold typography, strong visual hierarchy, and an earthy, industrial-inspired color palette. Every design choice reinforces Carhartt’s no-nonsense approach, ensuring the final piece is both informative and on-brand.
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Posted Feb 21, 2025
The infographic highlights the Carhartt belt’s durability with a clean layout, bold typography, and refined AI edits, ensuring a polished, on-brand design.
