The L'Oreal Project
Karla Arriaga
L'Oréal Aura Lens: A Revolutionary Fusion of Beauty and Technology
In 2024, I collaborated with three other team members to develop a concept for the L'Oréal Brandstorm Challenge, a project designed to redefine beauty standards through cutting-edge technology. Our goal was to create a device and ecosystem that simplified the color-matching process, ensuring individuals could find makeup and hair shades that perfectly suited their unique preferences and features.
Project Highlights
Innovative Features
The Aura Lens combined a built-in spectrophotometer and AI-powered color-matching technology to recommend complementary colors for makeup and hair products.
A universal clip-on design made it accessible and adaptable to most smartphones, empowering a broader audience.
Virtual Try-On & Personalization
Integration with the Aura Beauty app allowed users to virtually try on makeup shades, minimizing waste while boosting confidence.
Personalized recommendations were based on stored preferences, enhancing usability and inclusivity.
Empowerment and Inclusivity
The device offered accessibility features like voice and haptic feedback, catering to diverse users, including those with disabilities.
It embraced inclusivity, celebrating individuality and diversity through tailored beauty solutions.
Sustainability and Practicality
The Aura Lens encouraged mindful consumption by reducing trial-and-error purchases, aligning with L'Oréal's commitment to sustainability.
Our Experience
As a team, we focused on ensuring the design emphasized empowerment and innovation. Each of us contributed to different aspects of the project, including research, app functionality, and marketing strategies. This collaboration not only demonstrated the potential of technology to enhance self-expression but also taught us invaluable lessons about teamwork, creativity, and problem-solving.
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Posted Jan 10, 2025
A creative project for L'Oréal Brandstorm, blending innovation, design, and technology to reshape the future of beauty and inspire new industry solutions.
