In 2024, I collaborated with three other team members to develop a concept for the L'Oréal Brandstorm Challenge, a project designed to redefine beauty standards through cutting-edge technology. Our goal was to create a device and ecosystem that simplified the color-matching process, ensuring individuals could find makeup and hair shades that perfectly suited their unique preferences and features.

The Aura Lens combined a built-in spectrophotometer and AI-powered color-matching technology to recommend complementary colors for makeup and hair products.

A universal clip-on design made it accessible and adaptable to most smartphones, empowering a broader audience.

Integration with the Aura Beauty app allowed users to virtually try on makeup shades, minimizing waste while boosting confidence.

Personalized recommendations were based on stored preferences, enhancing usability and inclusivity.

The device offered accessibility features like voice and haptic feedback, catering to diverse users, including those with disabilities.

It embraced inclusivity, celebrating individuality and diversity through tailored beauty solutions.

The Aura Lens encouraged mindful consumption by reducing trial-and-error purchases, aligning with L'Oréal's commitment to sustainability.