Monogram Logo & Business Card

The design approach focused on creating a monogram that seamlessly integrates the Spartan helmet. The letters "VMT" are stylized to form a shield-like shape, providing a strong foundation for the helmet to rest upon. The helmet itself is not depicted in full profile; instead, it is subtly tilted, adding a dynamic element to the otherwise static monogram. This tilt also contributes to the sense of movement and action, subtly hinting at the performative aspect of the Spartan warriors. The choice of a strong, bold typeface for the monogram reinforces the sense of power and stability. The business card design then extends this visual language, with the logo prominently displayed on both sides. The use of a two-tone color scheme (gold and black) provides a classic and elegant contrast, further enhancing the overall aesthetic. The layout of the information on the business card is clean and professional, ensuring readability and a sense of sophistication.

This duality—the fierce warrior spirit combined with the performative aspect of battle—forms the core of the logo's concept. The resulting logo and business card communicate a message of strength, discipline, and refined performance. The design as a whole suggests a brand that is both powerful and polished, capable of delivering exceptional results with a sense of style. The combination of these elements effectively captures the client's vision of a sporty yet elegant brand identity, rooted in the historical context of Spartan warriors and their performative approach to battle.