Run It Back > Rebranding, Packaging, advertising

Run It Back is a new venture that picks up online returns from users' homes and drops them off directly to the courier. Their service requires users to put an individualized sticker on all package deliveries so Run it Back knows where they need to go!

With the help of this one-of-a-kind sticker, They can quickly tell which packages need to be collected and keep tabs on their whereabouts.

This assignment is about revising an already existing logo. Instead of keeping the old brand's boring logo and flat color scheme, I wanted to create something fresh, modern, and catchy!

Using the predominant colors of white, red, and black, I create Delivery's brand identity by adding more dimensions to the logo and combining modern fonts. An arrow shape on the letter "B" signals "back" and shows what the brand is all about.

Original project: www.giacomourgeghe.com