I collaborated with Se Loger, a French platform that helps property owners rent out their homes, on the launch of a new vertical dedicated to property sales. The objective: offer a comprehensive service to owners looking to sell, building on the expertise of Groupe AVIV already present in Germany and Belgium.

Discovery & Framing : Collaborate in a complete discovery phase: competitive analysis of Groupe AVIV brands (Germany, Belgium) and French market players, interviews with sellers and buyers, and synthesis framed as "How Might We?" questions to guide the design phase.

Listing Creation Flow : Designed the complete user journey for listing a property for sale, from information input to publication, including the creation of components needed at each step.

Exploration & User Testing : Facilitated co-design workshops and design iterations to explore different layouts, resulting in two candidate solutions evaluated through user testing to gather feedback.

Design System Strategy : Designed under a dual constraint: leveraging Se Loger's existing Design System for quick delivery while anticipating the future Groupe AVIV Design System, modular component structure and gap documentation to ease the upcoming migration.

This project involved three product teams working in parallel, bringing together:

Designers (including UX Writers for copy)

Developers (front-end & back-end)

Analysts (data, business)

Business stakeholders (leadership, existing Se Loger teams)

User testing, conducted with sellers and buyers, fueled rapid iteration cycles across all teams, allowing us to refine solutions before delivery.

Together, we designed and delivered the foundation of a new sales vertical for Se Loger, opening a new market for the platform while laying the groundwork for a cohesive brand identity across Groupe AVIV.