Product UX Gamification in Mobile & Web app design
Moses & GrowthByDesign Team
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Posted Apr 9, 2025
To gamify product UX for increase user engagement/retention and build virality into the product for growth.
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Product UX Gamification || Product Redesign for Engagement & Retention | Mobile & Web App
Product Redesign Goals
To improve travel clients engagement and retention through intrinsic emotional ties to the product (and not just through promotional messages)
Turn travel clients to UGC creators for travel companies, in a way that feels natural and not forced
Our UX Strategy:
To gamify UX and build virality into the product.
Dynamic Daily Challenge — AI-powered
Daily photo bingo challenge that is based on clients’ day-by-day travel itinerary.
Viral Content AI Engine
In one click, AI turns the daily photo bingo into reels that carries the travel company banner. Clients are incentivized to share the reel (their lovely travel moments) for redeemable travel points.
Rewards System
Redeemable points incentives and intrinsic rewards through travel-themed badges.
AI Integration UX & Admin Portal - Web App Design
This is where the AI-powered challenge is set up by admin.
Here is where the travel company sets how many points goes to what activity and the rewards for badges earned.
This is also where they set their preferred banner message for the viral reel.
