Conversion Landing Page Design for VC-Backed Startup's Website
Moses & GrowthByDesign Team
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Posted Apr 5, 2025
Goal: To create page based on search intent to convert Ads traffic for B2B SaaS. The copy & visuals speak with one strong voice in a conversational layout flow.
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Conversion Landing Page Design for VC-Backed Startup Website
Project Deliverables
Conversion copywriting
Figma UI/UX design of the landing page
Landing page Visuals;
- Motion graphics, UI mockups/animations and custom graphics designs
Landing page development/coding
Landing Page Design Goal
The goal of the page is to convert paid Ads traffic, making it more specialized and specific to the B2B target audience for the product.
Our Design Approach:
Copy & Visuals That Speaks With One Strong Voice In A Conversational Layout Flow
We ensured the copy and visuals work together to amplify the key messaging. We made the visuals talk, no random stock images/videos... all graphics and animations were custom-made to quickly help communicate the value propositions.
One of the motion graphics we made for the landing page
The page is laid out such that it feels like having a conversation with the target audience profile- section by section, we bridge the gap between what they know and what we need them to know, starting with what matters most to them based on the search intent behind the target ad keyword.
