Content Creator | Brand Identity 🌙

Brand Designer

Adobe Photoshop

Affinity Designer

Google Drive

Building a content creator's brand identity is an exciting challenge - it requires a clear understanding of their online personality, the image they portray, and the audience they target!

About the client 📂

Emma Nicole is a content creator and streamer with over 500K followers on Tiktok and 99K subscribers on Youtube. She is a beloved personality in the gaming community, partnering up with companies such as EA and more!

➫ The goal was to create a curated brand identity that would match Emma's personality, work well digitally on her various social media platforms, while also being suitable for print and use on merchandise.

Building the identity together ❤️

➬ Emma and I sat down for a virtual coffee - together, we discussed her brand voice and message, and her intentions for it. I had prepared an assessment of her previous identity and a pop quiz to determine which direction this would take.

➫ The first design round kicked off - I built variations of the logo we had agreed on and drafted some color schemes, showcasing them in different mockups. After some back and forth, we settled on the final logo form and spent some time discussing the color schemes, font systems, and additional icons.

➬ After two rounds of revisions, Emma's updated brand identity was ready to launch!

Final product 🎁

As a content creator and personal brand, it was necessary to let her personality shine through her identity - Emma is comforting and dynamic, enjoys calm and cozy nights, and makes sure to create a safe space for her community.

The fluidity of the logo and variations bring in freshness and dynamism, while the smoothness of the shapes refers to calmness. The color scheme is comforting like a chill night spent gaming (with a neon kick!).

➬ It was such a pleasure working with Emma on this project and seeing it come to life across her different social media platforms!

Thank you so much for such a wonderful collaboration - its been such a smooth process and thank you for taking all of my feedback and being so understanding with it. You are super talented but I think more importantly just really nice to work with!

Emma Nicole Client