Brand Identity Design

Logo Design (3 in total, 1 per flavor)

Several Bottle Ad Ready Mockups

The Cyber Soju logo is influenced by early anime, particularly Cowboy Bebop and Samurai Champloo. The goal was to build a brand that is trendy and appealing to a younger demographic. Soju has a lower alcohol percentage and therefore appeals to more casual drinkers.

Similarly, the brand colors are vibrant and electrifying hues that exude energy. They are meant to be eye catching from behind the bar or stand out from a menu page.

The grainy gradient textures of the Cyber Soju label are once again influenced by early anime and manga. They create an appealing backdrop for the vibrant logo.

The brand's typography builds a mix of futuristic space age and graphic tech fonts.

The three labels are designed to be distinctive from one another as well as influenced by the flavors themselves. Each flavor is easily recognizable to appeal to both first time customers as well as soju regulars.

The ad strategy for Cyber Soju is to create the belief that this brand comes directly from a neon fantastical space scape. Unlike more traditional soju marketing, the bottles exist outside of the social setting and only arrive in time for the evening happy hour.