Branding guide development

Collaborative competitor analysis

High-fidelity functioning Figma prototype design

Prototype usability testing

Fully developed and responsive Webflow site

Danica came to me with three primary requests: minimal, calming, and clean. We collaborated on a mood board to build a clear vision for the website. From this, I developed a branding guide with typography, photo elements, and a color palette. For this project, I acted as brand designer, UX researcher, web designer, and developer.

The Kora Collective site design and development were completed on an 8-week timeline. Each week featured weekly client check-in calls to review progress and collaboratively address necessary iterations.

The selected color palette was intentionally chosen to evoke a sense of calm, grounding, and trust, creating a soothing and approachable visual experience. Likewise, the typography was carefully selected to prioritize readability while reinforcing the brand’s sense of tranquility and ease. The imagery style was curated to reflect serenity and mindfulness. Photos are high-quality, natural-lit, and focus on soothing landscapes and organic interior spaces to reflect the nature of breathwork.

From the competitor analysis, the client and I identified key strengths and weaknesses in competitor offerings, leading us to prioritize the following elements for an improved user experience:

Well-organized and simplistic navigation menu – Ensuring intuitive access to key sections, reducing friction, and enhancing usability across devices.

Impactful information architecture – Structuring content logically to improve discoverability, guide users effectively, and streamline decision-making.

Clear visual hierarchy and readability – Using typography, spacing, and contrast to highlight important content and actions.

Optimized user flows – Minimizing steps needed for users to complete essential tasks, ensuring efficiency and satisfaction.

Consistency in design and branding – Creating a seamless, professional experience that aligns with user expectations and strengthens brand identity.

Prior to the site development in Webflow, I conducted usability testing on the Figma prototype to evaluate navigation clarity and content discoverability. Participants were asked to complete three primary tasks:

• Locate the "History of Breathwork" section – Testing the effectiveness of content organization and labeling. • Locate the "Meet the Founder" section – Assessing how easily users could find biographical information. • Locate the answer to "How do I book a breathwork session?" in FAQs – Ensuring key user questions were easily answered.

Due to the success of the prototype usability testing, I moved forward with the Webflow development. Most iterations during this phase focused on optimizing full-site responsiveness, ensuring seamless performance and usability across all devices, from desktops to mobile screens.