Souley Gazing Responsive Web Design

Angel Iwanowski

Verified

Project Deliverables:

Functioning Figma prototype
Usability testing of primary tasks
Data-driven revisions slide deck
Full responsive Wordpress site

Meet Souley Gazing

Understanding My Role

I transformed the client's initial vision into a detailed Figma prototype, enhancing the user experience through usability testing. I presented data-driven design revisions to refine the concept, then developed a responsive WordPress website, ensuring a seamless and intuitive user interface.

Branding Guidelines

Souley Gazing's brand is characterized by a sumptuous color palette and retro typography. The brand's voice is conversational, young and playful. We opted for grainy gradients and folded or worn photo textures to add depth and character. The primary serif typography evokes a nostalgic vibe, while the body text prioritizes readability and modernity, striking a perfect balance between style and clarity.

Photo Elements

The imagery style for Souley Gazing was crucial, as the agency's focus on BIPOC individuals required visuals that authentically represent and resonate with its clients. Additionally, the brand wanted to avoid traditional rectangular shapes, so I created custom, organic shapes that added a distinctive and modern touch to the overall design.

Responsive Web Design

Usability Testing

I recommended conducting two rounds of usability testing focused on three primary tasks:
Locating the Join Waitlist button
Viewing the agency's Mission Statement
Finding the FAQ's page
In the first round of testing, only 58% of users were able to discover the Join Waitlist button. Since this was a key element of the site, I suggested positioning this button strategically across several internal pages.

In the second round of testing, 100% of users successfully located the Join Waitlist button.

Throughout testing, additional feedback was gathered. To see how I incorporated and revised the site based on this feedback, see the Revisions Slide Deck below.

Usability Testing Slide Deck

Site Pages

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What the client had to say

Angel is patient, extremely creative, and collaborative. She was precious to my brand while treating the project as if it were her own. I highly recommend Angel for your web development needs.

Kiana Robinson, Souley Gazing

Jul 10, 2024, Client

Posted Aug 26, 2024

Souley Gazing is a unique marketing agency. The site design & development focuses on device responsiveness, intuitive navigation, and brand reflective imagery.

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Timeline

Feb 16, 2024 - Jul 10, 2024

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