IVORY | Brand Identity &
Laura Martínez
IVORY | Brand Identity & Visual System
A brand identity inspired by the symbolic depth of the color ivory and its cultural connection to longevity and success. The project focuses on a "quiet luxury" aesthetic, blending traditional significance with a modern, minimalist visual language for high-end events and meaningful moments.
Visual Identity: Sophisticated primary and secondary logo systems that evoke elegance and timelessness.
Typography & Hierarchy: A refined typographic system designed for high-end legibility and editorial feel.
Brand Strategy: A conceptual framework bridging cultural symbolism (longevity and fortune)
Asset System: A cohesive color palette and brand guidelines for seamless application across physical and digital touchpoints.
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Posted Feb 17, 2026
IVORY | Brand Identity & Visual System A brand identity inspired by the symbolic depth of the color ivory and its cultural connection to longevity and succ...
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