Hellmann’s | Seasonal Retail Campaign

Hellmann’s | Seasonal Retail Campaign & POS Strategy

The Challenge: Maintain market dominance during the brand's most critical seasonal window (May Month) by breaking through supermarket visual noise and high-traffic environments.

The Solution: I developed a comprehensive POS system based on a "kermés" (festive fair) concept. Instead of standard retail layouts, I focused on creating an immersive shopper experience through festive visual cues and a bold visual hierarchy that triggered immediate product recognition.

The Result: A concept-driven, production-ready system that strictly followed global brand guidelines while maximizing shelf visibility and driving immediate conversion.