Atlas Ambiental del Paraguay |

Atlas Ambiental del Paraguay | Brand Identity & Information Design

Full branding system for a national environmental data project. The visual concept is rooted in Paraguay’s geography, using continuous lines to represent the flow of information across the country’s 11 ecoregions.

• Strategic Identity: Modular logo system designed for institutional authority and scalability.

• Custom Iconography: Specialized icon set for environmental dimensions (Biodiversity, Water, Energy).

• Systems & UI: Visual direction for web interfaces, statistical data layouts, and stationery.

• Technical Guidelines: Comprehensive brand manual ensuring consistency across digital and print assets.

Website: https://estadisticasambientales.ine.gov.py/